InfoShare Academy offers intensive programming courses for beginners who want to start working in IT.
How does GetResponse help InfoShare Academy?
We’re one of the few companies in our niche doing content marketing. We use our newsletter to nurture the leads who consider taking up a programming course, providing valuable information on a regular basis.
Jakub Kłos, Digital Marketing Team Leader
We wanted to build a contact list on Facebook using a lead magnet. We created a lead generation campaigns using “The 125 coding terms for beginners” ebook.
We want to reach people who only just started thinking about learning to code. We want to educate them. Our competitive advantage is the quality of our courses, confirmed by our alumni. The quality of the content we offer reflects this.
Sylwia Tokarska, Digital Marketing Specialist
We’re one of the few companies in our niche doing content marketing. We use our newsletter to nurture the leads who consider taking up a programming course, providing valuable information on a regular basis.
Effective lead magnet.
We wanted to achieve two goals with this ebook:
1. Reassure those who think learning to code is too difficult for them and help them learn IT jargon.
2. Create content for future course participants, helping them prepare for classes.
How to create an effective lead magnet?
1. Think about the target audience for your lead magnet.
Create a persona and think about the problems you can solve for them. Look closer at what they’re looking for in terms of the services you can offer them.
We pay attention to the questions, objections and doubts course candidates face. We try answering some of them with the free content we share.
2. Define the goal you want to achieve using it.
If the goal is to maximize downloads or newsletter contacts, consider this while creating your lead magnet. If you want to build a network of valuable contacts you’ll communicate with in the future, use quality content that keeps your audience knowledge-hungry and helps you continue to deliver valuable information.
3. Match your business to your audience.
Ebook, checklist, toolkit, planner – these are just a few of the formats you can use to provide information to your audience. If you have a lot to say, and the educational mission is more important than entertainment, use a more serious format like an ebook. But to learn what your audience really wants to read, test different free lead magnet formats.
4. Show them you’re the expert.
That you have the answers to their questions. Make sure the knowledge and information you provide are top-notch. Use original pieces written by your experts. As a coding school, we use our lead magnets to provide information written down with a specific publication in mind, making sure the advice is unique.
5. Be consistent with your brand.
It’s a place where you can present your brand in a subtle way and familiarize your audience with your visual identification and communication style. If you communicate to a young demographic – use the right language right from the start.
Whether your audience will recognize you and differentiate you from your competition depends on you and how you create the content. So use consistent messaging across all touch points with your brand, including in the sales process.
Tools used to get results
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Facebook Ads – Set up and run Facebook and Instagram ads directly on one platform through easy and effective one-click integration.
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Integrations – Connect all your favorite apps to GetResponse with great ease. The well-developed interface and integrated APIs offer the option to simply select an API and connect hassle-free.
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Lead Generation – As many as 50 to 60% of the people in business aren’t collecting customer data, and are therefore losing out on business. GetResponse offers easy tools like forms and landing pages to collect, store, and segment customer and subscriber data.
